Career Advice

Fresh, Daily Expert Career Advice on a wide variety of relevant topics. Whether you're looking for a change, climbing the ladder or just starting out, we've got you covered!

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Using demographic data to target users is insufficient for a successful marketing campaign. Psychographics will give marketers a better leverage in in...

For every dollar invested into UX design, businesses can expect returns of up to 100 dollar, an impressive ROI of 9,900 percent.

Marketing case studies allow you to creatively show off your results while persuading potential customers. This is done through storytelling and highl...

Rapid changes in business require that marketers respond in time and innovate quickly to maintain high revenue. When you begin to notice a decline in ...

Content marketing is one of the most vital, most effective marketing campaigns for businesses even before everything turned digita...

ost people see a headline as just a simple one-liner with a few words. But as content writers and managers, the headline is a huge...

If you're planning a marketing campaign, no matter B2B or B2C, keeping track of where a buyer came from can be extremely tricky, ...

Digital portfolios are typically used by designers to showcase their skills in a visual way. Portfolios, though, can be useful to a wide range of care...

You've heard of "casual" or "business formal". But what is "business casual"? How is it different from "smart casual"?

So, you’ve got an interview next week, your palms are sweating at the thought of it, and you haven’t got a clue where to start.

Ever struck at blank when your interview is wrapping up and the interviewer turns to you pointedly and asks; “Do you have any questions?” It’s imperat...

Does the thought of robots taking over your source of income frighten you? What will happen to our society if Artificial Intellige...

Data shows that 80% of us prefer improved benefits over a raise. If you are looking for a job, you wouldn't want to miss these 5 c...

It is said that marketing is a relationship with the furture. Do you want to enter this fast-growing field as well? Whether you ar...

Picture this typical but unfortunate holiday scenario in Hong Kong – replying to emails, dealing with calls from management and even joining the odd s...

Work-life balance is a buzzword amongst employers everywhere. But does it really work? Are we really doing it correctly? Perhaps it's work-life separa...

Do you often feel anxious, depressed or tired when you return to work on Monday? If you do, you may be experiencing the notorious Monday Blues. Take a...

That sounds like a dream doesn't it? "Unlimited paid leave". You could go on that trip to Japan for two weeks, come back, leave for Korea after a mont...

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