3 Things You Need To Know Before Jumping Into Growth Marketing

3 Things You Need To Know Before Jumping To Growth Marketing

As a hybrid of data-driven technology and marketing, the ultimate goal for growth hackers is to generate scalable user growth as well as improving core company metrics. No matter whether it's start-ups or big corporations, we can see the trend of transforming traditional marketing roles into growth marketing.

Considering getting a job as a growth marketer? What are the essential skills and how should I learn them? No matter if you are working in marketing, programming, or other disciplines, you will surely find this article useful if you are passionate about growth marketing.

1. What are the fundamental growth marketing skills?

Growth Marketing T-shaped talents

T-shaped talents who have expertise in technical, analytical, marketing skills and growth mindset can definitely accelerate growth hacking careers. Learn as broad as you can and specialize in one or two areas in-depth.

Technical Skills

  • Basic Coding
  • Web Scraping
  • Building Landing Page
  • A/B Testing

Analytical Skills

  • Basic Statistics
  • Data Tracking & Analytics
  • Data Visualization
  • Conversion Rate Optimization

Marketing Skills

  • Content Marketing
  • SEO & SEM
  • Social Media
  • B2B Lead Generation
  • Paid Advertising
  • UI / UX Design
  • Copywriting

Growth Mindset

  • Tech-savvy
  • Learnability
  • Creative Thinking
  • Behavioral Psychology

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2. How to start learning growth marketing?

With plenty of resources online and offline, there are many opportunities for you to explore more about this field. Start learning from today!

Online on-demand courses

If you are new to growth marketing and would like to get a whole picture of this field quickly, we recommend you to join online courses as they are more affordable with great flexibility.

▶ For beginners — Growth Hacking with Digital Marketing 2020 (USD 21.99)

Udemy Growth Hacking Course

What you’ll learn:

  • Leverage data-driven Growth Hacking skills to improve digital marketing results
  • Track, analyze, and leverage traffic / usage data by Google Analytics
  • Grow social media audiences with bots and organic tricks

Udemy Growth Hacking Course

Growth Hacking Course Link

▶ For App Enthusiast — Mobile App Marketing & App Store Optimization ASO (USD 19.99)

Udemy Growth Hacking Course

What you’ll learn:

  • App Store Optimisation and how to get tons of downloads for free
  • Difference between SEO vs. ASO and how to create the right strategy
  • How to get featured in the Apple App Store or Google Play Store using ASO

Udemy Growth Hacking Course

ASO Course Link

Want something more practical? Go for Growth Marketing Bootcamp

If online courses cannot satisfy your strong thirst for exploring more about growth hacking, you should join immersive classes guided by growth hacking experts.

Growth Marketer Academy (GMA) is Asia's 1st growth marketing school providing tailor-made trainings. Since 2016, GMA has trained 1,000+ marketers and founders across Hong Kong, Taiwan, Singapore, Philippines, and Indonesia.

Don't hesitate to check out how they transform people into data-driven growth marketers!

▶ Remote Immersive Growth Marketing Bootcamp (USD 1,200)

Growth Marketer Academy

Growth Marketer Academy

  • Getting premium growth marketing content from GMA & Growth Practitioners
  • Gaining hands-on experience — build a legit portfolio by marketing a real product or service using multiple channels & strategies
  • Building career network with growth marketers and start-up founders

Learn More | Apply Now

【LIMITED OFFER】 Apply coupon code "MEMBER5K9GRLTA20" to get a limited USD$20 discount

The promo code is limited - grab it before it runs out!

▶ 12 Weeks Growth Marketing Bootcamp (HKD 10,580)

Growth Marketer Academy

  • Nurture a data-driven mindset with the knowledge to apply marketing tech
  • Build a conversion-driven landing page and E-commerce store in the right way
  • Build the online marketing funnel & track the data by Google Analytics or Heatmap analytics tools
  • Learn by completing the real-world project with your team spending real AD money to market real products / services online

Growth Marketer Academy

Learn More | Apply Now

3. What are the future trends of growth marketing I need to know?

AI Automation

Leveraging AI with big data and automation tools can help grow business. For instance, with AI-powered chatbots, a business can answer customer queries anytime. Technology drives marketing as well as long-term growth for companies.

Social Commerce

From recent research, every 4 out of 5 shoppers think that social media can facilitate their e-commerce buying behavior. Social channels like Instagram and Snapchat are continuing to make new updates on the buyer journey as well.

Data Privacy

As growth marketing is data-driven, we need to always keep an eye on policy updates in different countries. With data regulations set to limit our access and use of data, we need to make sure we are compliant with them.

Growth Marketing Data

Latest Job Opportunities in Growth Marketing Field

► Growth Marketing - Browse Jobs

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