Top 15 Digital Marketing Interview Questions and Answers You Need to Know


Are you facing trouble trying to prepare for your next digital marketing interview? No matter if you are a fresher or an executive, consultations are always a hard nut to crack.

As the world is advancing, we see an increased digital marketing growth in almost every other business—be it newly-hatched or an established brand—consequently, plenty of more job opportunities for you out there. Businesses yearn for the right online engagement by the right audience since that increases their sales. That is where the world of digital marketing comes into play.

So, we compiled an exhaustive list of digital marketing interview questions and tips to help you be more confident before your job interview. You will ace this, don't worry. Just stick around. Now, the following content is divided into four categories:

  • Common Digital Marketing Interview Questions

  • Digital Marketing Fresher (Entry-Level) Interview Questions

  • Digital Marketing Executive Interview Questions

  • Digital Marketing Manager Interview Questions

Therefore, this article will help you regardless of the level of the job interview you appear for. Let's delve right into the technical part now.

Common Questions

1. Would you prefer online marketing over offline marketing? If yes, then explain.

The intuitive answer to this question might be online marketing; however, a marketing strategy will depend on the marketing goal, target audience, product nature, etc. Offline marketing and online marketing are not mutually exclusive.

Online marketing enables brands to reach more customers around the globe in less time. It enables marketers to do better tracking of all the data and buyer behavior. Moreover, you can reach out to as many people as possible and customize the desired audience based on your brand or business' aims, mission, and services.

Offline marketing is a great way to reach a specific demographic, for example, expos, networking, and referrals. These offline activities create opportunities for "personability," which can build relationships in a way digital interaction often can't.

People share interesting real-world content on a daily basis, so if brands leverage this and create interesting offline events, these events in return will boost brands' online presence as well.

2. What do you know about SEO? And how is it different from SEM?

SEO is search engine optimization, and SEM is search engine marketing. In SEO, you basically optimize your website--on-page and off-page to rank better on the search engine results page. In comparison, SEM helps your content rank by spending some amount and giving that to the search engine. This results in the ranking of your content on the first search engine results page.

3. Define the online shopping journey of an online user?

So, the answer to this question is divided into four steps:

  1. Awareness—the user discovers your brand.

  2. Consideration—when the prospective customer checks whether your brand sells the product or service they need.

  3. Preference—the user establishes a selection for which platform or website to buy from based on their internet surfing.

  4. Purchase—the online customer makes the purchase.

4. What is AMP?

AMP is short for Accelerated Mobile Pages. Google and Twitter initiated AMP to make web pages on mobile phones faster. It is an open-source library that helps create a lightweight and fast loading web page--enabling marketers and publishers to create mobile-friendly web pages, which can be supported at different platforms and is compatible with all types of browsers.

5. Can you describe any effective ways to drive more traffic to a website?

Well, this question is generally ubiquitous in a digital marketing interview. And, how open-ended it may sound, you can structure your answer quite effectively and succinctly. Here's how:

  • You can use a paid search (SEM) to drive traffic

  • Content optimization and marketing

  • Working on SEO, writing better headlines, using the right long-tail keywords

  • Getting referral traffic and guest blogging

  • Keeping updated on the latest trends and utilizing them to your benefit

  • Posting content on different platforms

  • Utilizing email marketing

  • Using internal links in your content.

  • Using social media posts that link back to your site helps funnel traffic to your website quickly. And, promotional posts, giveaways, etc., basically time-constraint content performs better since it aligns with the human psyche. Moreover, generate leads via online engagement, such as having a blog section or posting press releases where you can establish credibility and confidence in your brand.

6. How can you run a successful PPC campaign?

A PPC campaign's success depends on a few factors: relevant traffic, conversions, and acquisition costs. The ideal case is a campaign can attract relevant traffic and hit the conversion target within a given budget.

There are several to note when running a successful PPC advertising campaign. Some of them include optimizing your landing page to answer all customer-need-related queries, keeping track of the keywords performing well and the ones not, sharpening your search by adding in negative keywords, use different match types (broad, exact) and bid higher on the match types that are performing well, split the ads into smaller ones to improve CTR.

7. What made you choose Digital Marketing, and how can you benefit our firm?

This question is simply another way of asking, "why should we hire you?" and there are few keys to address.

• How's your experience and skills make you a good digital marketer? • What's your level of commitment and dedication to the job and the company? • What makes you stand out from other candidates? • Can you grow with the company in the long run?

Research the company's niche and try to match your skills and experience to the company's roadmap. Good industry knowledge, relevant personal experiences, and a vibrant personality are usually what makes a candidate stand out.

Digital Marketing Fresher (Entry-Level) Job Interview Questions

8. What do you think are the required skills essential for this job?

Well, the interviewer here wants to know whether you are aware of the essential skills to meet a desired goal, specifically a marketing goal for their company. A good digital marketer should have a knack for innovation, creativity, thinking outside-the-box, good data analysis, writing, and editing skills and using them to effectively meet marketing goals. Let’s suppose you have to run a social media campaign for a shoes brand. You will need to have a crisp idea of the buyer persona (that is, creative sense to formulate that), an effective marketing strategy for the content, managing the engagements and using data analytics to target specific audience. In addition, you will need technical knowledge of all the digital marketing tools that are normally used to sort data and analyse it to come to better conclusions. Moreover, good communication skills come with the job.

9. What is more important to have: a greater number of likes, followers, or more engagement?

Always link the marketing effort to the business goals and marketing goals. Why are we chasing likes, followers, or engagement?

When it comes to social media platforms, sure, more likes, followers, and shares are essential, but sales won't boost unless there aren't more conversions. So, more engagement is vital than the number of likes and followers.

10. What's the thing you like the least about digital marketing?

Now, you might be a little surprised by this question since it sounds a bit tricky to answer it. The interviewer’s intention behind asking this question is to know more about your previous experiences and how you dealt with difficult areas. You need to think over your prior experiences and develop a part of the job or role that you enjoyed the least. It could be anything, but don’t give out something that you think might portray you down. Overall, it would be best to convince the interviewers that you are passionate about the job and possess the desired skill set. You need to showcase good examples from your prior jobs of specific tasks you liked the least and how you developed interest in it over time.

Digital Marketing Executive Interview Questions

Now, let's get to interview questions specific to executive-level jobs in the digital marketing domain. These are professionals who are experienced to some extent.

11. If we gave you a copy-editing task, how would you go about doing it?

The interviewer wants to assess your previous experiences through your answer to this question. A copyediting task is aimed at reducing fluff and making the content more specific. The goal is to make the copy more enticing, useful, and unique. You can answer by saying that you would edit a copy by removing any fluff or long sentences, making it simple to the point and useful, unique, ultra-specific, and showing urgency. Doing this can lure the readers into completing the call-to-action. Moreover, you can use proofreading tools to give another go at it to be sure.

12. Are you aware of the latest trends in Digital Marketing? If yes, can you tell us about it?

Well, the intention behind this question is to know your daily practice of digital marketing. Do you stay up to date with all the latest trends? You need to make a strategy of reading articles from big companies in digital marketing and showcase to the interviewer how you learn each passing day. For instance, you can start with trends like voice search, smarter chat, engagement-related email marketing, content personalization, browser push notifications, augmented and virtual-reality-based marketing, live videos, etc. These are examples of trends, but you also need to show your routine of increasing your knowledge to strengthen your answer.

13. Can you tell us your way of generating leads?

You can answer this question by structuring lead generation methods such as informative content optimization, sales funnel, and other techniques, interacting with leads directly and automating the whole process to save time.

What is important is the thinking process of how you come to your method of generating leads. You can also include the pros and cons when deploying the strategies.

Digital Marketing Manager Interview Questions

Lastly, this brings us to the last section of our list: digital marketing manager interview questions.

14. How will you start, keep a check-and-balance, analyse, and conclude whether your campaign was successful or not?

Well, since this question wants you to give a stepwise answer. You can start by showcasing the desired campaign's goals and aims, such as increasing social media presence and followers, enhancing, and improving lead generation, or increasing brand awareness. You can track the campaign using some digital tools like Google Analytics which helps you monitor your campaign's performance. To conclude, you need to set and showcase your campaign's vision and make every effort to see it come through.

15. If we were to structure a marketing budget, how will you plan to approach it.

Let's break down the answer to this question.

Firstly, you need to calculate the marketing budget and align your marketing goals with its strategic goals.

Secondly, identify the marketing budget and then make a comprehensive marketing plan coherent with the company's strategy.

Thirdly, you will allocate the budget accordingly.

And, finally, you will execute the final marketing budget plan.

That sums up our list for top 15 digital marketing interview questions and answers, brushing up on several common digital marketing interview questions, while some specific to entry-level, executive, and managerial level digital marketing job. I hope you found this article quite helpful for your preparation and enhanced your knowledge.


Editor's Pick:

Digital Portfolio: A Vital Tool to Grow Your Digital Marketing Career

The Basic UI/UX Knowledge Every Marketer Should Know

Marketing Glossary for Interviews

Team Vanna

Vanna's expert writing team

7 min read

Related tags

Suggested for you

Interviews can be tricky, especially when it comes to having a good grasp over buzzwords or jargon. Knowing essential marketing jargon and using them ...

Interviews can be terrifying enough. But how do you address a question that shows potential signs of weakness? How do you answer a question about a ti...

You shouldn’t misinterpret this as a courtesy, it’s an important part of the interview which will definitely be assessed. Luckily, this is another exc...

“Tell me about yourself” is often one of the first questions an interviewer will ask and provides one of the best opportunities you’ll get for demonst...

Large · Law · Central
Large · Non-profit Organization · Hong Kong
Large · Information Technology · Quarry Bay
Large · Food Tech · Sheung Wan