Interviews can be tricky, especially when it comes to having a good grasp over buzzwords or jargon. Knowing essential marketing jargon and using them in interviews demonstrates that you have a good understanding of key marketing topics and helps you communicate more efficiently with interviewers.
If you're to pursue a professional career in marketing, you need to be up-to-date with all the latest trends, marketing terminology, and marketing terms.
Let's start with our list so that you can start learning those interview buzzwords quickly and take your interviews.
A/B Testing is a test that involves the comparison of two versions of email subject lines, CTAs, landing pages, etc., to see which one performs better in meeting your desired objectives for your target audience. Sometimes an email's catchy subject line gets a lot more clicks than another despite the same email body content.
You can say an advertorial comes from the words: advertisement and editorial. It is basically an advertisement that is in the form of an editorial or a news article. It goes beyond just promoting a product and keeping the readers informed about the latest trends. An advertorial example can be that of a face wash or a shampoo that talks about skincare or hair growth, venturing into sharing information that lures the readers' attention and educates readers about the features and benefits of a product.
B2B is short for business-to-business -- businesses that sell to other businesses, like packaging or automobile company that sells parts to other companies. B2B can be selling products or services and often focus on a niche market in one industry. On the contrary, B2C is Business-to-Consumer; it is a transaction between a business and a consumer. For instance, Apple is the business, and Apple users its consumers. B2B and B2C marketing are two different marketing methods, with different customer goals, stakeholders, sales cycles and marketing channels.
It is the percentage of people who took the desired action on your CTA. It can be signing up for a newsletter or buying a hoodie on your e-commerce website. This helps you get an idea of how your CTA and the prior content leading to it are doing in terms of objectives. For instance, let's say, in the last month, around 80,000 people landed on your website of hoodies, and 16,000 of them bought a hoodie, making the conversion rate to be 20%.
Cost Per Mille or Cost Per Thousand views or impressions is called CPM. Mille is a Latin word that means 1000. In more straightforward terms, it basically means the cost (that the website publisher charges) you have to pay when your ad gets 1000 impressions or views.
Customer Relationship Management (CRM) encompasses managing and analyzing customer feedback. It involves tactics to respond to customer feedback and establish a good relationship with them.
Call-to-Action is called CTA. Your sales copy blog post's end objective includes phrases that prompt the reader to take some action. Now, that action could be to click on a button that directs to a website’s landing page or a shopping website where the reader could make an online purchase.
Click-Through-Rate or CTR is a ratio of the number of clicks people take over the total number of actions or clicks that people could take. It simply means how many people clicked on the links or ad campaign over the number of people who viewed it. This gives you an idea of the success of your marketing campaigns.
Key Performance Indicator. These are various measurable factors that you decide upon to quantify the success of your desired or set goals for your business. For instance, social media growth can be a KPI for a newly started business.
The process of lead generation involves activities aimed at spiking the audience's interest in your product or service. Generally, it consists of finding possible prospects and converting them to buy from you. Now, this can be through targeted content marketing or advertisements as well. It requires in-depth research and study into the type of audience you are targeting; hence, building a buyer persona can really help.
Persona falls under the umbrella of marketing terms; it is an overall picture of an ideal customer that helps the whole marketing, design, and media teams to visualize and communicate efficiently. It includes a profile that entails customer buying behavior, skills, goals, attributes, interests, age bracket, gender, etc. A persona helps the marketing department connect with the desired audience better since they would be stepping into their set buyer persona's shoes.
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It is an online advertising method used mostly on websites like search engines or social media platforms to lure the traffic you need. You pay when someone clicks on your ad only; hence PPC stands for Pay-Per-Click. PPC helps you get ahead of the curve if you use the right keywords and have an appropriate budget for your ad campaigns. Primarily, most businesses use a PPC ad campaign to boost sales and profit.
Remarketing is a marketing term that is an online marketing method of placing ads targeted to a specific audience who have previously landed on your website but did not act upon your Call-to-Action. It is also called retargeting. It helps you place your ads on other platforms that the audience may be using and increase sales.
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You might be familiar with this term. ROI is short for Return-On-Investment. Speaking in mathematical terms, it's the percent net profit over the cost of investment. It helps you evaluate whether the financial efforts you made were fruitful or not in making a profit. Moreover, by fruitfulness, I also mean the outcomes resulted in an uplift of brand image, customer feedback, or other non-financial benefits as a good return on your investment if it's reasonable.
SEO is a marketing term short for Search Engine Optimization. It involves methods and strategies to optimize your website or webpage so that its ranking is improved and can appear on Google's first search page. This involves improving the content by using appropriate keywords, optimizing title tags, meta tags, images, links, etc. Marketers should know about the ins and outs of SEO if they are into digital marketing specifically.
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