Asia Miles offers members extensive opportunities to earn miles by spending daily from a wide range of travel and lifestyle activities.
Assistant Marketing Solutions Manager (Non-air Travel)
Hong Kong
About the role

The Assistant Marketing Solutions Manager - is accountable for producing and delivering world class marketing solutions for the Asia Miles programme with a focus on non-air Travel. The role is responsible for conceptualising & delivering marketing activity across all of Asia Miles' touchpoints as well as partner channels. This person will play a major role and assist manager in formulating specific marketing strategy, devising campaign and communication mix to drive member interest and use of partners' products & services.

Key responsibilities

• Develop and manage strategic marketing campaigns and activities to achieve Asia Miles business objectives and ensure seamless tactical execution
• Discovery and fulfilment of travel partners' marketing needs, collaborating with internal and external stakeholders in a way that consistently exceeds expectations
• Deliver and formulate database marketing principles and best practice within the team and with partners
• Develop acquisition and usage campaigns that blend strategic member segment insights with creative concepts using well-honed project management skills
• Bring innovative ideas and collaboration with different parties through experimentation and iteration, and help to set up an inspirational image for Asia Miles travel pillar
• Collaborating with internal teams to develop personalised programmes and promotions that incorporate multiple categories
• In conjunction with the Analytics, Redemptions and the Partnerships Team, analyse results of campaigns, providing insights into behaviour and share with partners for future activity
• Monitor campaign budgets & results to ensure all campaigns have a positive ROI and minimal variance against targeted forecasting
• Assist with Manager in developing the pillar marketing strategy and planning
• Coach and supervise Marketing Executive in daily work

Knowledge, Skills & Qualifications

• 5-7 years of relevant marketing experience. Advertising/media background would be advantageous
• Digital marketing experience & managing agencies essential. Proficiency in segment-based communication, targeting, testing strategies & implementation
• Deep understanding of digital products, distribution channels and platforms, marketing automation / emerging technologies is a great advantage
• Highly organised, able to work independently and can make decisions & recommendation intelligently
• Experience in the travel space and content creation would be valued
• Ability to maintain organisation, creativity & professionalism in a fast-paced, rapidly changing environment
• Analytically focused yet creatively wired to create marketing programmes that generate brand awareness and ultimately engagement with members and pipeline for partners; must be able to present performance metrics for all programs
• Excellent written & verbal communications skills in both Chinese & English including presentation, writing and delivery. Fluency in Mandarin would be helpful
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