With over 14,500 stores and 4 billion happy customers across 24 markets in Asia and Europe, A.S. Watson is the world’s largest health & beauty retailer.
Digital Marketing Specialist
Hong Kong
Job Responsibilities

  • To assist in the development of digital marketing strategy in a measurable plan and budget
  • Formulate and implement digital/print/media marketing and CRM strategies for various business units to drive customer acquisition, lead generation and customer engagement for Hong Kong & Macau market
  • Plan and monitor all web, SEO/SEM, marketing database, email, social media and display advertising campaigns
  • Track and monitor KPI performances, evaluate user behaviors and adjust digital marketing plan accordingly
  • Strong understanding of online advertising metrics (CPI, CTR, CVR, CPC, CPM, CPA, RoAS, ROI, LTV)
  • To supervise agencies and in-house production unit to develop and implement agreed marketing initiatives
  • Manage content marketing processes for digital channels
  • Hands on experience with high scale advertising on Facebook is highly advantageous
  • Coordinate with various internal functional teams to create the best -in-class customer experience
  • Develop good relationship with external business partners to execute digital marketing campaign across platforms
  • Work closely with both Regional teams and local team to ensure adopting Group direction for local execution


Job Requirements
  • Bachelor's degree in marketing, commerce, or related field
  • 2+ years of experience with digital marketing for an online retailer or similar online business
  • Proven ability to drive marketing initiative; analyze usage and customer behavior metrics to drive improvements
  • Strong in in computer software (Photoshop, illustrator, Adobe Premiere, Final Cut Pro, etc)
  • Strong interest and practical expertise social media publishing / community management
  • Excellent communication, interpersonal, presentation skills and ability to influence and motivate others
  • Good command of spoken and written English and Chinese
  • Competence in MS Office applications; basic knowledge in HTML is a plus
  • Experience with social media management platforms
  • Google Adwords Certified
  • Comfortable using Google Analytics
  • Familiarity with SemRush
Soundbrenner | Hong Kong

The role will be responsible for driving online sales and initiatives at Soundbrenner. We're looking for an experienced online sales native that can take our already outstanding results to the next le...

15 hours ago
Ovolo Hotels | Hong Kong

Create monthly marketing reports with relevant data to show progress and direction of Marketing department projects. This should include an overview of Brand, Design, Digital, Social, Digital and Publ...

4 days ago
foodpanda | Hong Kong

Lead the research, identification, prioritization, and execution of new partnership opportunities to help foodpanda achieve increased brand awareness, new customers and revenue Review and analyse perf...

5 days ago
Towngas | Hong Kong

Founded in 1862, The Hong Kong and China Gas Company Limited (Towngas) was Hong Kong's first public utility. Today, we are one of the largest energy suppliers in Hong Kong, operating with world-class ...

6 days ago
Clifford Chance | Singapore

Clifford Chance is one of the world's leading law firms, helping clients achieve their goals by combining the highest global standards with local expertise. The firm has unrivalled scale and depth...

6 days ago