Avery Dennison manufactures and distributes display graphics, labeling and packaging materials, retail graphic embellishments and RFID tags for companies across the world
Large · Packaging
Avery Dennison
Large · Packaging
Marketing Communications Manager
Hong Kong
Company Description

About Avery Dennison

Avery Dennison (NYSE:AVY) is a global leader in labeling and packaging materials and solutions. The   company ’s applications and technologies are an integral part of products used in every major market and industry. With operations in more than 50 countries and more than 25,000 employees worldwide, Avery Dennison serves customers with insights and innovations that help make brands more inspiring and the world more intelligent. Headquartered in Glendale, California, the   company   reported sales of $6 billion in 2015. Learn more at  www.averydennison.com .

About Avery Dennison RBIS

Avery Dennison RBIS, a global leader in apparel and footwear industry solutions, is a $1.6 billion division of Avery Dennison (NYSE: AVY). Avery Dennison RBIS provides intelligent creative and sustainable solutions that elevate brands and accelerate performance throughout the global retail supply chain. We elevate brands through graphic tickets, tags and labels, embellishments and packaging solutions that enhance consumer appeal. We accelerate performance through RFID enabled inventory and loss prevention solutions, price management, global compliance, and brand security solutions.

Based in Westborough, Massachusetts Avery Dennison RBIS responsibly serves the global marketplace with operations in 115 locations, 50 countries, across 6 continents. For more information, visit  www.rbis.averydennison.com .

Job Description

This role is responsible for developing and executing marketing and communications plans for the RBIS organization across Asia Pacific. This position is also responsible for RBIS’ internal communications to support the VP/GM Apparel Solutions.You will work within a team of marketing and communications professionals in the areas of direct marketing, digital/social media, trade shows, internal and external events, public relations, internal communications and customer communications. In addition, you will ensure alignment with the broader communications team on brand messaging, creative, and enterprise-wide initiatives. 


Business leadership
● Delivering strategic and effective marketing and communications strategies that differentiates the RBIS business and builds sustainable market share in Asia Pacific markets and sourcing regions
● Developing sales communication tools, digital communications, and events/trade shows that support key objectives
● Ensuring consistency of brand messaging and communication throughout all internal and external communications 
● Driving “go to market” launch plans for products and solutions in partnership with the commercial and innovation teams across apparel, RFID and Printers divisions.
● Developing and implementing tools and training modules to improve employee understanding of the company’s solutions
● Actively executing the RBIS business to business brand in the framework of the Avery Dennison brand
● Managing RBIS website, content, collateral and customer communications for Asia Pacific and the sourcing regions including translations

● Creating and directing marketing strategy to proactively engage with customers
● Develop event plans and manage the execution of both internal and external events ensuring all key stakeholders are aligned 

● Organising regular Town Halls to support the VP/GM Apparel Solutions for business updates and strategy communications

● Developing and writing announcements in English on behalf of the VP/GM Apparel Solutions

● Managing internal communications newsletters for the region
● Ensure there is an integrated approach to all marketing communication activity which is consistent with the global strategy
● Transparent communication with the wider organization to ensure alignment and collaboration across projects

People leadership

● You will be responsible for directly managing a Marketing Admin based in Panyu, Mainland China
● Driving accountability and providing guidance to drive execution
● Establishing annual objectives, provide honest, constructive performance feedback, and complete performance reviews in a timely manner to support world class performance management
● Leading in accordance with our Leadership Principles while living by the Corporate Code of Business Ethics and Values
● Serving as a role model and a change agent across RBIS’ global communications team and across the organization


● Minimum of 5-8 years of experience in marketing and communications with significant experience in developing and writing internal communications, building marketing strategies, digital media, external communications and public relations – preferably in the apparel and/or manufacturing industries 
● High level access to all types of media outlets as well as a solid foundation managing the broadcast media
● Demonstrated track record in developing and executing broad reaching strategic communication programs
● Experience in a global environment and collaborating with a global team
● Proven record of being able to develop strategy as well as execute with excellence
● Strategic thinker with strong commercial and financial acumen
● Proven track record of ‘thinking outside the box’ to develop first class ideas to support and drive the business strategy
● Maturity, presence and diplomacy to maintain professionalism under the pressure associated with a fast-paced culture
● Credibility as a collaborator
● Excellent interpersonal, verbal and written communications and organizational skills 
● Aptness to be hands on, get involved to drive for results and demonstrate a strong commitment to organizational success
● Ability to lead with integrity and in a manner consistent with the Company’s core values
● Organized, detail-oriented, and able to multi-task
● Ability and willingness to travel globally

● Experience working with content management systems and email marketing platforms
● Proficient in working with powerpoint and microsoft office products and google drive apps including slides (preferred)


Bachelors Degree or Above


Fluent in written and spoken English

Japanese Preferred

Cantonese Preferred

Mandarin Preferred