With a long-term contract of mutual trust with their stakeholders, Generali strives to improve people’s lives by delivering relevant and accessible insurance solutions.
Digital & Social Media Assistant Manager
Hong Kong- Tai Koo
Key Responsibilities:
  • Assist in formulation and implementation of online marketing strategy to achieve business objectives
  • Manage digital/ social media properties – Corporate website, FB, WeChat
  • Work closely with digital agency/ vendor to ensure smooth delivery of online materials towards target production schedule
  • Conduct A/B testing strategies/ conversion plans
  • Focus on digital content development, propose creative content direction and ideas for digital and social media output
  • Monitor current trends on digital & social media, and conduct competitive analysis on a regular basis
  • Optimize search performance via various search engines
  • Implement and monitor social media campaigns with analytics and data to evaluate effectiveness
  • Lead the website revamp project to improve the current website and proactively engage business units and functions to collect requirements and validate changes
  • Prepare website & social media reports and use analytics & data to track results for performance optimization

Key Requirements:
  • University graduate in Digital Marketing/ Communications/Advertising or other related disciplines
  • Min. 5 years of experience and proven track record in Digital & Social Media Marketing is a must, with experience in working with insurance companies, banks or financial institution clients is preferable
  • Exposure in planning and implementation of online campaigns and development of multimedia content
  • Solid experience in print and web design with knowledge in HTML, CSS and Adobe Photoshop and Illustrator
  • Good knowledge of PC skill (MS Word, Excel, PowerPoint, and Chinese WP)
  • Self-motivated, independent, creative thinking and multi-tasking with excellent interpersonal skills
  • Proficient in spoken and written English and Chinese

We offer 5-day work, good career prospects and attractive remuneration package to the right candidates. Interested parties please send full resume with expected salary to: The Human Resources Department, 21/F, Cityplaza One,1111 King’s Road, Taikoo Shing, Hong Kong or via JobsDB.

Personal data collected will be strictly used for recruitment purpose only. All unsuccessful applications will be destroyed after two years.

Additional Information

Career Level




Years of Experience

5 years

Employment Type

Full Time, Permanent

Job Functions

Marketing / Public Relations > Marketing - Marketing Communication , Marketing / Public Relations > Digital Marketing

Company Overview

Generali is an independent, Italian Group, with a strong international presence. Established in 1831, it is among the world’s leading insurers and it is present in over 60 countries with total premium income exceeding €70 billion in 2016. With over 74,000 employees in the world, and 55 million clients, the Group has a leading position in Western Europe and an increasingly significant presence in the markets of Central and Eastern Europe and in Asia. In 2017 Generali Group was included among the most sustainable companies in the world by the Corporate Knights ranking.

Additional Company Information


Insurance / Pension Funding

Benefits & Others

Dental insurance, Education allowance, Five-day work week, Flexible working hours, Life insurance, Medical insurance, Performance bonus

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