GoGoVan is the first app-based platform for transporting goods in Asia and has redefined the logistics industry through convenient and efficient real-time technology.
Medium · Logistics
Medium · Logistics
Growth Marketing Director
Hong Kong
GOGOVAN is looking for a Director of Growth Marketing to lead our regional Growth Marketing team. Do you get excited by driving and scaling user acquisition and growth? Do you enjoy collaborating across global teams to generate market-specific digital media strategies? Do you want to build and develop a world-class growth marketing team? If your head is nodding yes, this is the dream job for you.

Job Description:

  • Define the growth marketing strategy, focusing on scaling up marketing reach, driving retention and optimizing conversion.
  • Launch growth experiments to improve the speed to market of marketing initiatives across APAC.
  • Be responsible for targets and budgets of growth marketing programs, focusing on improving key metrics like conversion to first delivery, reactivation of lapsed customers and driver or delivery partners.
  • Provide input on models to define profitability and LTV of acquired customers, using data to refine strategy.
  • Leading funnel optimization strategy and prioritize growth product features with Product and Engineering team leads.
  • Overseeing performance marketing; profitably scale our paid and organic acquisition efforts including but not limited to SEM, SEO, display, and paid social to propel growth across GOGOVAN products.
  • Create best practice playbooks for growth marketing programs that improve efficiency and effectiveness of by-market program roll out across the region.
  • Mentor, motivate and develop the Growth Marketing Team to ensure that they are set up for success.

Desired Skills & Experience:

  • Bachelor's degree or equivalent practical experience.
  • 8+ years of experience in developing, and executing massive scale data-driven campaigns.
  • 4+ years of experience with building and leading diverse teams to meet the demands of a rapidly growing business.
  • Experience with end-to-end marketing strategy, including funnel and product optimization.
  • Must have hands-on experience personally managing SEM and other digital channels, as well as working with agencies/teams to execute.
  • Have a knack for identifying growth talent, has built or helped build teams from the ground up.

Candidates with less experience will be considered as Growth Marketing Manager
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