GoGoVan is the first app-based platform for transporting goods in Asia and has redefined the logistics industry through convenient and efficient real-time technology.
Medium · Logistics
14Jobs
GoGoVan
Medium · Logistics
Growth Marketing Director
Hong Kong
GOGOVAN is looking for a Director of Growth Marketing to lead our regional Growth Marketing team. Do you get excited by driving and scaling user acquisition and growth? Do you enjoy collaborating across global teams to generate market-specific digital media strategies? Do you want to build and develop a world-class growth marketing team? If your head is nodding yes, this is the dream job for you.

Job Description:

  • Define the growth marketing strategy, focusing on scaling up marketing reach, driving retention and optimizing conversion.
  • Launch growth experiments to improve the speed to market of marketing initiatives across APAC.
  • Be responsible for targets and budgets of growth marketing programs, focusing on improving key metrics like conversion to first delivery, reactivation of lapsed customers and driver or delivery partners.
  • Provide input on models to define profitability and LTV of acquired customers, using data to refine strategy.
  • Leading funnel optimization strategy and prioritize growth product features with Product and Engineering team leads.
  • Overseeing performance marketing; profitably scale our paid and organic acquisition efforts including but not limited to SEM, SEO, display, and paid social to propel growth across GOGOVAN products.
  • Create best practice playbooks for growth marketing programs that improve efficiency and effectiveness of by-market program roll out across the region.
  • Mentor, motivate and develop the Growth Marketing Team to ensure that they are set up for success.

Desired Skills & Experience:

  • Bachelor's degree or equivalent practical experience.
  • 8+ years of experience in developing, and executing massive scale data-driven campaigns.
  • 4+ years of experience with building and leading diverse teams to meet the demands of a rapidly growing business.
  • Experience with end-to-end marketing strategy, including funnel and product optimization.
  • Must have hands-on experience personally managing SEM and other digital channels, as well as working with agencies/teams to execute.
  • Have a knack for identifying growth talent, has built or helped build teams from the ground up.

Candidates with less experience will be considered as Growth Marketing Manager
Tink Labs | Hong Kong

Description Job Summary The Strategy Associate will work with the Tink Labs Strategy team as part of a versatile problem-solving solution for the CEO and CTO. Tasked with identifying and driving measures critical to the rapid ongoing expansion of the company across th...more

17 hours ago
GoGoVan | Hong Kong

GOGOVAN is looking for a Director of Demand Generation to lead our regional Demand Generation team. Do you get excited by driving strategy and execution for demand generation to support sales objectives? Do you enjoy defining the strategy for generating our sales pipeline an...more

1 month ago
First Code Academy | Hong Kong

Description About First Code First Code Academy is empowering Asia's next generation to become creators of technology through teaching kids from ages 4 to 18 programming. We believe that learning coding is a means to an end, and encourage our students to also develop t...more

1 week ago
Lalamove | Hong Kong

Lalamove is disrupting the logistics industry by connecting customers and drivers directly through our technology.  We offer customers a lightning fast and convenient way to book delivery and moving services whether they are at their home, at work or on the go.  People talk ...more

1 month ago
Tink Labs | Hong Kong

Description Job Summary The Head of Product Strategy has a strong business-orientation and is responsible for the development and implementation of the strategic plan for handy and products. The Head of Product Strategy maintains close relationship with the market (cust...more

1 day ago
Deliveroo | Hong Kong

ABOUT DELIVEROO Deliveroo is on a mission to transform the way the world thinks about food delivery. It's not a chicken chow mein and a night on the sofa anymore, it's your favourite local restaurant, it's a dinner party, a date. We're four years in, and along the way our...more

20 hours ago
AfterShip | Hong Kong

We develop for developers. We track over 40M+ international shipments on a monthly basis, which means you will have the ability to bring positive impact to the global eCommerce community. AfterShip's mission is to help retailers such as Amazon, eBay, PayPal, Groupon, Zalor...more

22 hours ago