Tink Labs is a travel technology company headquartered in HK. The company's flagship product is 'handy', a smartphone for hotel guests that takes the pain out of mobile roaming.
Senior CRM/Email Marketing Specialist
Hong Kong
Description
Summary

The CRM Marketing Specialist will be responsible for email production and execution, including HTML/CSS troubleshooting and coding, QA review, and deployment of CRM campaigns & programs (email and push) that focused on new customer acquisition, generating traveler demand and engagement, improving conversion, and repeat rates. This individual will collaborate with the marketing team to ensure that email and push initiatives are complete, on-time, and executed with a high degree of accuracy and effectiveness. The ideal candidate will have a unique combination of technical ability, creativity and email/online/push marketing experience.
Description
  • Takes ownership of the day-to-day, hands-on execution of all email and push notification campaigns.
  • The development of responsive emails and/or landing pages from layered PSD files, jpgs, gifs, and copy provided in MSWord.
  • Codes dynamic content and maps variables within the campaign, to drive customization of the emails and production and launch of multiple versions.
  • Tests email rendering for consistency across all email clients (Gmail, Outlook, Yahoo, etc.) and devices (desktop, mobile, tablet).
  • Uploads relevant content and set up email campaigns within the email platform.
  • Identifies, runs and reports email and push A/B testing.
  • Generate reports for daily, weekly, monthly reporting of all relevant CRM KPIs & build the right dashboards to track and socialize performance
  • Support globalization and localization of traveler-facing campaigns
Requirements

  • 4+ years of CRM experience in a consumer-facing, fast-paced ecommerce company
  • Solid track record of successfully managing large-scale B2C email campaigns and cross-functional projects.
  • Exceptional project management and organization skills, with meticulous attention to detail
  • Working knowledge and understanding of HTML, CSS, XML, Excel, Google Analytics.
  • Experience making data-driven decisions using analytics, A/B testing, and campaign reports and dashboards.
  • Interest in learning and maintaining best practices for email creative, testing, optimization and abiding by the latest regulations.
  • Must exhibit superb verbal and written communication skills with a high degree of comfort interpreting results and communicating insights effectively to stakeholders and senior leadership
  • Passion for CRM and user engagement
  • Undergraduate degree required
  • Good command of spoken and written English and Chinese.
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