DEPARTMENT:
The Customer Management (Owner & Member Wagering Segment) Department formulates and executes business strategies to increase participation, build customer loyalty and shape good wagering experience for the Club's Members ( i.e. Horse Owners and Members) with an ultimate aim of increasing customer satisfaction and turnover.
JOB_DESCRIPTION:
You will:
- plan and execute racecourse attendance drive programs for desired results
- coordinate monthly venue utilisation report, work closely with stakeholders across functional team/department to keep track of the racecourse attendance and utilisation of all Owners and Members' venues
- work with cross-functional teams and external design agency for monthly eNewsletter production and blasting
- liaise with design agencies, printers, other vendors and departments for marketing collaterals and premium production
- provide logistics and fulfillment support for CRM programs
- participate in ad hoc projects as assigned
ABOUT_YOU:
You should have:
- a University degree in Business Administration, Marketing, Communications or related discipline
- 2 years' work experience in marketing or related field with exposure in CRM / marketing operations
- experience in end-to-end CRM program development - from program justification, marketing communications to program evaluation is preferred
- good interpersonal and communication skills in both English and Chinese
- high team spirit to work with others; confident, proactive, creative and detailed-minded
- to occasionally work on racedays at both Happy Valley and Sha Tin Racecourse
Applicant with more than 3 years' work experience including 1 year in marketing or related field with solid exposure in CRM will be considered for the post of Senior Marketing Officer.
TERMS_OF_EMPLOYMENT:
The level of appointment will be commensurate with qualification and experience. A contract employment will be offered to the successful candidate. Contract renewal will be subject to mutual agreement between the Club and the individual.
CLOSING_DATE:
Only shortlisted candidates will be notified.