Senior Branding Development Manager - Mainland

The Hong Kong Jockey Club
Hong Kong
292 days ago

With the full development of the Club's China development strategy, GBA (Greater Bay Area) development has taken on increased importance with three notable pillars: development of the national and GBA racing vision, development of high quality Mainland Membership/Ownership Base, as well as protect and establish awareness/rapport for Club's core brand (including Mainland integrated reporting / ESG, as well as Mainland charity platform).

To facilitate this development, there will be a need to continue to develop the HKJC brand in Mainland, with focus to protect and establish awareness/rapport for the Club's core brand including world class horse sports and its social contribution value for key stakeholders to understand HKJC in an institutionalised fashion.


You will:
You will:-->
-Collaborate with the Mainland Membership Business Team to formulate the Mainland membership/ownership development key branding message, message architecture, detailed content with continued articulation of the three pillars in establishing our Mainland brand, with a key role in gatekeeping to ensure brand message alignment with our core corporate brand and balancing attractiveness/feasibility in a local Mainland context.

-Develop content, materials and key communication medians (including online portals and social media channels) - specifically in the areas of racing interest development, and key messaging for all Mainland members/owners events. Examples include the systematic racing education programme and key messaging for all members' social media and other connection points.

-Liaise with other internal teams within the same Department as well as in other Departments/Divisions, such as branding, to ensure the most effective manifestation/execution of brand/marcom activities, leveraging existing team resources as well as corporate brand assets

-Manage and oversee the BJ marcomm team/external vendor in the overall delivery of the Mainland brand/marcomm activities, for prospects, Mainland Members/owners, including various signature events as needed to deliver the message and build members rapport

-Support the development of our charity programs, including aiding in the communication and storytelling of our future series of Mainland charities programs into info repository and publication to ensure effectiveness from a branding point of view. In particular, aid in creating the storytelling of a members charity platform product with the aim of engaging members (and their children) in a program circuit of charity programs where they can readily participate

-Formulate and support for the Mainland Intergrated Reporting / ESG development.


You should have:

-A Master's degree in Business related disciplines

-10 to 15 years' experience in strategic branding / Marcom from agencies and / or MNC

-Mainland PRC relevant experience

-Well-rounded skillset combining verbal and written communications, strategic mindset, analytical savvy and ability to implement and work across business functions.

-Strong business acumen, ability to communicate, socialize and discuss critical strategic issues with senior management.

-Native level fluency in spoken English/Mandarin/Cantonese; highly polished/eloquent writing skills in both English and Chinese


The level of appointment will be commensurate with qualification and experience.


Only shortlisted candidates will be notified.

We are an equal opportunity employer. Personal data provided by job applicants will be used strictly in accordance with the Club\'s notice to employees and prospective employees relating to the Personal Data (Privacy) Ordinance. A copy of which will be provided immediately upon request.
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