Local Activation Marketing Associate

Deliveroo
United Kingdom
Permanent
38 days ago
About the job
Job descriptions
Why Deliveroo?

When you first think about Deliveroo, you probably think of getting great food to your house in less than half an hour. Awesome right? But behind the scenes is the real story. This story is one of high growth, huge challenges and an enormous opportunity ahead of us. It began with our founder Will, arriving in London over 5 years ago and finding it almost impossible to order great food, despite the wealth of incredible restaurants in the city. Fast forward 5 years and we operate in 13 countries with over 50,000 riders who deliver orders from 50,000 restaurants in over 200 cities worldwide.

We want to be the definitive food company - the app you go to any time you have a hunger pang. We are transforming the way people think about food. We are providing people with limitless access to different cuisines and restaurants, turning cooking from a chore to a choice, and giving people the freedom to eat what they want, when they want, where they want it.

We work with riders, restaurants and consumers. We operate one of the most complex three sided marketplaces in the world and we do this in real time. Millions of customers and thousands of restaurants and riders rely on us to match them within milliseconds. The algorithms behind that marketplace are the secret sauce that allow us to deliver our orders in under 30 minutes. And we're just getting started.

The scale of the opportunity ahead of us is immense. The global food market is valued at £7.7 trillion but only 1% of it is currently online. Contrast that with the digital disruption of countless other industries - from banking and travel to retail and communications - it's clear that our journey in the food sector has only just begun.

We are already a multi-billion dollar company that is more than doubling in size every year. Deliveroo came top in the FT's' list of Europe's fastest growing 1000 companies in 2018, and we were the first company ever to win Deloitte's 'UK Top 50' two years in a row. Yet most of the extraordinary value this company will generate lies ahead of us.

Why the Local Activation Team?

The Local Activation Marketing Associate will sit within the newly formed Local Activation Team. The team is responsible for developing the strategy for how Deliveroo wins at a local and hyper-local level. This includes identifying target audiences, commercial insights and consumer insights to develop highly relevant and engaging messaging across key cities.

The team utilises these insights to develop local campaign toolkits, that they then execute tactically in key cities and neighbourhoods to unblock consumer barriers and win market share.

Within the team there is the Head of Local Activation that is supported by regional Senior Local Activation Managers to lead the strategy, alongside Local Activation Marketing Associates and Local Activation Marketing Executives that support with strategy development and execution across key cities.

Why the role?

The Local Activation Marketing Associate will report into the Senior Local Activation Manager for their region. They will work collaboratively to evaluate the commercial needs and hyper/local opportunities within each priority city that they are responsible for.

They will identify which marketing levers need to be pulled (eg. Awareness, Conversion, Daypart Sales) and develop a bi-annual Demand Generation calendar that supports this. They will support the Senior Local Activation Manager in aligning stakeholders within the Marketing, Commercial and Finance teams, before leading on the execution of set campaigns within the calendar.

They will develop campaigns from ideation through to execution, using tools like Looker and Brand Insights to ensure that campaigns are both data-driven and customer-focused. Campaigns will range from tactical sales driving, to local events and sponsorships.

They will work with a variety of stakeholders both internally (UK Marketing Team, Global Marketing Channel owners, Global Design Studio, Commercial, Finance, Operations, Legal) and externally to implement across the marketing mix (media owners / local activation agencies).

They will be responsible for delivering campaigns on-budget, optimising activity throughout and conducting a full Post Campaign Review to report on CPIO/ROI and learnings.

In addition, they will present learnings across the Local Activation team and wider Marketing team, helping to demonstrate the positive CPIO/ROI of hyperlocal activity whilst elevating the team profile.

Requirements
  • 4+ year experience marketing or agency experience executing local marketing campaigns, across the marketing mix.
  • You will have experience of hyper localising national campaigns.
  • You're skilled at planning, organising, prioritising and executing simultaneous projects and activities at once.
  • You will have experience evaluating campaigns and providing future recommendations.
  • You have experience managing multiple stakeholders and are confident in presenting your ideas.
  • You are a self-starter attitude that's comfortable with constant change and enjoys working in a fast-paced environment. You'll thrive in a new environment where you have the opportunity to shape your role within a new team
  • You have a proven track record in making things happen - delivering results quickly and efficiently.

Life at Deliveroo

We are a small team, with very large impact, seeking to answer some of the most interesting questions out there. We move fast, we're always looking for new ideas and we're very transparent about the decisions we make and why we make them.

There are so many questions we need to answer and plenty more we haven't even encountered. How do data and technology help restaurants to grow as consumer habits change? How can we predict what someone wants to order for dinner long before the idea has even crossed their mind? At Deliveroo these are just some of the tough problems we are solving - and there is no challenge that cannot be yours. No solution is owned by a particular team, which means the scope for growth and personal impact is enormous.

Benefits and Diversity

At Deliveroo we know that people are the heart of the business and we prioritise their welfare. We offer a wide range of competitive benefits in areas including health, family, finance, community, convenience, growth, time away and relocation.

In 2018 we announced our decision to give every employee equity in the company. We did this because we wanted all of our employees, regardless of location, level or role to be owners and because we believe that this is the right thing to do. We believe this helps build a culture where everyone is committed and able to share in the company's success.

We believe a great workplace is one that represents the world we live in and how beautifully diverse it can be. That means we have no judgement when it comes to anyone of the things that make you who you are - your gender, race, sexuality, religion or a secret aversion to coriander. All you need is a passion for (most) food and a desire to be part of one of the fastest-growing start-up's around.
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