Marketing and Merchandising Manager - Groceries

Deliveroo
France
Permanent
118 days ago
About the job
Job descriptions
Why Deliveroo ?

Our mission is to be the definitive food company. We are transforming the way the world eats by making food more convenient and accessible. We give people the opportunity to eat what they want, when and where they want it.

We are a technology-driven company at the forefront of the most rapidly expanding industry in the world. We are still a small team, making a very large impact, seeking to answer some of the most interesting questions out there. We move fast, value autonomy and ownership, and we are always looking for new ideas.

What you'll be doing

You will be part of the marketing team, reporting directly to the Head of Restaurant Marketing, Promotions and Loyalty, and will work on a daily basis with the Groceries Commercial team ensuring the marketing plan delivers the relevant business impacts.

As Marketing and Merchandising Manager - Groceries, your role will be to drive the both traffic and conversion of our Groceries business (supermarkets, convenience stores but also small businesses such as bakeries, butchers and other stores).

Grocery annual marketing Strategy
  • Deep dive on understanding the Grocery business on deliveroo (consumers profiles, occasions, barriers to consideration...) to build our grocery Customer Value Proposition
  • Responsible for building the annual plan to drive traffic to our Grocery menu pages, designing and implementing seasonal campaign strategy for Grocery
  • Identify new opportunities for seasonal events & building on our learnings from previous campaigns - developing a strong test and learn strategy across events
  • Leverage our large selection of grocery partners to provide our consumers with the right message at the right time, at a national and a hyperlocal level
  • Build trust and strong relationship with our grocery brands in order to build joint marketing and activations plan, and supporting activations with 360° comms plan
  • Work with the broader France marketing team to develop Grocery & Rx campaigns for seasonal events & land across the calendar year, and specifi
  • Work with partners & commercial team to unlock Deals with key grocery partners, and ensure Commercial Teams are briefed and engaged to maximize success of campaigns
  • Create post campaign analysis to share learnings with other markets

Commercial Partnership opportunities with Grocery
  • Leverage our Commercial Partnerships with FMCG brands to feed our annual marketing plan with grocery partners, and be the point of contact for Commercial Partnership teams in regards to roll out of joint business plans
  • Own the relationship with our partnership agency and the French Commercial partnership Manager to monetize our marketing assets through FMCG partnerships

Grocery Merchandising
  • Optimize grocery menu merchandising (categories, top sellers position, pictures, description), curating selection to respond to changes in demand
  • Working with the central Product team to unlock new functionalities
  • Work with commercial teams to implement new merchandising and optimize our Grocery conversion
  • Build and implement the Grocery signage (in-store) strategy, partner plan and key assets working with Commercial Team to identify key brands to roll out signage

Requirements
  • 3-5 years experience in a retail or FMCG environment, and preferably in a digital environment
  • Experience in online merchandising or category management is a strong plus
  • You have a strong marketing customer sensibility and are passionate about food.
  • Very organized, sense of detail. You know how to carry out several projects at the same time and know how to respect the deadlines.
  • You know how to work with cross functional teams
  • Curious and creative, you have superb relationship management skills and know how to build trust with partners and be persuasive
  • Autonomous, you like responsibilities and are able to manage projects end to end
  • You are not afraid to be hands-on, are able to find solutions and implement them
  • Fluent English required.


Workplace & Diversity

At Deliveroo we know that people are the heart of the business and we prioritise their welfare. We offer a wide range of competitive benefits in areas including health, family, finance, community, convenience, growth and relocation.

We believe a great workplace is one that represents the world we live in and how beautifully diverse it can be. That means we have no judgement when it comes to any one of the things that make you who you are - your gender, race, sexuality, religion or a secret aversion to coriander. All you need is a passion for (most) food and a desire to be part of one of the fastest growing startups in an incredibly exciting space.
Skills required
Popular courses
Understanding Marketing Basics For Businesses
The biggest problem with marketing today is that it’s overwhelming. So many different strategies, tactics, and tools to try – with everybody screaming that their way is the best way, if not the only way to get results. That’s why in this episode I’m going to help you cut through the clutter and focus on 10 key marketing basics and fundamental principles you must know to succeed with marketing today.
How To Get Clients With Cold Emails
This is a crash course in writing cold emails that will convert into leads. I've made this course as simple and to the point as possible. No fluff, no marketing buzzwords to bog you down. Just 100% pure unadulterated actionable information for you to start using ASAP.
How To Become Smarter A Step By Step Guide To Improving Your Intelligence
The point of our course is to be able to apply concepts in a practical manner. I want you to walk away from each video with real, actionable skills - not just dull theory. With that being said, it's time for a short assignment: the intelligence checklist. This will help you internalize and better understand how the concepts you've learned in the last half hour apply to the real world.
Explore all courses

At Vanna we believe you should enjoy what you do and where you work. We provide unique insights into the culture, values and environment of companies and their opportunities as well as expert career advice.

The newsletter that does the job

Relevant advice, informative tips, job offers, company profiles and more...

You can unsubscribe whenever you want. We won’t bother you, promise.