Marketing Assistant (Tourist Segment)

The Hong Kong Jockey Club
Hong Kong
115 days ago
About the job
Job descriptions

The Customer and International Business Development Division (C&I) is responsible for providing quality wagering experience to local and overseas customers of The Hong Kong Jockey Club. It operates 88 Race Meetings a year, 33 Simulcasts days, a thrice-weekly Mark 6 Draw, 7X24 Digital Channels, 7X24 Football Betting Services on over 11,000 different leagues per year. The ultimate aim is to provide an impressive total customer experience leading to sustainable turnover growth in a responsible manner.


You will:

- perform customer discovery including gather knowledge on customer behaviour, industry for initiation and development of marketing campaigns

- initiate customer analysis through collaboration with relevant internal and external stakeholders

- work closely with channels to get direct customer feedback

- co-ordinate with all internal or cross divisional stakeholders to execute marketing campaigns in an integrated manner

- liaise with partner brands and negotiate joint promotion events

- assist the team while be accountable for maximizing the segments revenue in order to achieve the business targets/KPI by driving innovative marketing initiatives

- assist on the administration of budgeting and reporting

- be familiar with on-line social media


You should have:

- a degree in Marketing or Business Administration with a minimum of 1 year of experience in marketing, entertainment or related industries (fresh graduates are welcome)

- interest and passion in sports entertainment

- to be familiar with DM, online and loyalty marketing and have exposure in program evaluation and justification

- experience in events marketing, project management as well as end-to-end marketing functions will be an advantage

- to be inquisitive, innovative, self-motivated and customer-oriented

- excellent interpersonal, communication and analytical skills and be creative, proactive and result-oriented

- to be a good team player, detail-oriented, organized, self-motivated and result-driven


The level of appointment will be commensurate with qualification and experience. A contract employment will be offered to the successful candidate. Contract renewal will be subject to mutual agreement between the Club and the individual.


Only shortlisted candidates will be notified.

We are an equal opportunity employer. Personal data provided by job applicants will be used strictly in accordance with the Club\'s notice to employees and prospective employees relating to the Personal Data (Privacy) Ordinance. A copy of which will be provided immediately upon request."
Skills required
Popular courses
Understanding Marketing Basics For Businesses
The biggest problem with marketing today is that it’s overwhelming. So many different strategies, tactics, and tools to try – with everybody screaming that their way is the best way, if not the only way to get results. That’s why in this episode I’m going to help you cut through the clutter and focus on 10 key marketing basics and fundamental principles you must know to succeed with marketing today.
How To Get Clients With Cold Emails
This is a crash course in writing cold emails that will convert into leads. I've made this course as simple and to the point as possible. No fluff, no marketing buzzwords to bog you down. Just 100% pure unadulterated actionable information for you to start using ASAP.
How To Become Smarter A Step By Step Guide To Improving Your Intelligence
The point of our course is to be able to apply concepts in a practical manner. I want you to walk away from each video with real, actionable skills - not just dull theory. With that being said, it's time for a short assignment: the intelligence checklist. This will help you internalize and better understand how the concepts you've learned in the last half hour apply to the real world.
Explore all courses

At Vanna we believe you should enjoy what you do and where you work. We provide unique insights into the culture, values and environment of companies and their opportunities as well as expert career advice.

The newsletter that does the job

Relevant advice, informative tips, job offers, company profiles and more...

You can unsubscribe whenever you want. We won’t bother you, promise.