Marketing Officer

The Hong Kong Jockey Club
Hong Kong
Permanent
13 days ago
About the job
Job descriptions
DEPARTMENT:

The Customer Management (Owner & Member Wagering Segment) Department formulates and executes business strategies to increase participation, build customer loyalty and shape good wagering experience for the Club's Members ( i.e. Horse Owners and Members) with an ultimate aim of increasing customer satisfaction and turnover.

JOB_DESCRIPTION:

You will:

- plan and execute racecourse attendance drive programs for desired results

- coordinate monthly venue utilisation report, work closely with stakeholders across functional team/department to keep track of the racecourse attendance and utilisation of all Owners and Members' venues

- work with cross-functional teams and external design agency for monthly eNewsletter production and blasting

- liaise with design agencies, printers, other vendors and departments for marketing collaterals and premium production

- provide logistics and fulfillment support for CRM programs

- participate in ad hoc projects as assigned

ABOUT_YOU:

You should have:

- a University degree in Business Administration, Marketing, Communications or related discipline

- 2 years' work experience in marketing or related field with exposure in CRM / marketing operations

- experience in end-to-end CRM program development - from program justification, marketing communications to program evaluation is preferred

- good interpersonal and communication skills in both English and Chinese

- high team spirit to work with others; confident, proactive, creative and detailed-minded

- to occasionally work on racedays at both Happy Valley and Sha Tin Racecourse

Applicant with more than 3 years' work experience including 1 year in marketing or related field with solid exposure in CRM will be considered for the post of Senior Marketing Officer.

TERMS_OF_EMPLOYMENT:

The level of appointment will be commensurate with qualification and experience. A contract employment will be offered to the successful candidate. Contract renewal will be subject to mutual agreement between the Club and the individual.

CLOSING_DATE:

Only shortlisted candidates will be notified.
Skills required
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